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Fruit Shop poster
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Fruit Shop poster
Empire Marketing Board 1927-1933 poster, John Bull & Sons (1928) Ltd, fruit shop Date: 1927-1933
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Media ID 7401441
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10473921
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Step into a bustling British fruit shop of the 1920s and 1930s, as depicted in this evocative Empire Marketing Board poster. The vibrant image, created by John Bull & Sons (1928) Ltd, invites us to explore the rich colors and textures of the fresh produce on display. The shopkeeper, dressed in a crisp white apron and bowler hat, greets customers with a warm smile and a generous offer of the finest fruits. The shop's interior is filled with an array of exotic and familiar fruits, each one carefully arranged to showcase its unique beauty. The use of bold typography and dynamic composition draws the viewer's attention to the shop's name and the slogan "Fruit from the Empire," emphasizing the global reach of the British fruit industry during this era. This poster is a testament to the importance of the fruit trade during the 1920s and 1930s, a time when the Empire Marketing Board (EMB) actively promoted the consumption of goods produced within the British Empire. The EMB, established in 1926, aimed to boost trade and improve the standard of living for the British population by encouraging the consumption of Empire-grown produce. The poster's design is reminiscent of the Art Deco style popular during this period, with its clean lines, geometric shapes, and bold colors. The overall effect is one of modernity, abundance, and the promise of a delicious and healthy treat. This iconic image not only captures the spirit of the times but also serves as a reminder of the rich history of British fruit shops and the role they played in the daily lives of people during the 1920s and 1930s.
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