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Advert for Aertex mens underwear 1911
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Advert for Aertex mens underwear 1911
Aertex Cellular clothing for men, for all seasons. Date: 1911
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Media ID 23046738
© Illustrated London News Ltd/Mary Evans
Aertex Body Cellular Garment Label Layer Maintained Mens Seasons Shirt Shorts Temperature Undergarment Undergarments Underpants Underwear Vest Warmth Singlet
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Step into the past with this intriguing advertisement for Aertex cellular clothing for men, dated 1911. The image showcases a smartly dressed man in Edwardian attire, wearing various Aertex undergarments for all seasons. The label at the bottom left reads, "Aertex - The Perfect Undergarment for All Seasons." Aertex, a pioneering fabric technology of the time, was known for its exceptional ability to maintain body temperature and provide warmth without being bulky. The advertisement highlights the versatility of the Aertex range, featuring a singlet, vest, underpants, and shorts. The man in the advertisement is seen wearing a shirt and tie, indicating that Aertex undergarments were not only functional but also suitable for formal occasions. The use of the tagline "For All Seasons" suggests that these undergarments were designed to cater to various weather conditions, making them an essential addition to any man's wardrobe during the Edwardian era. The Aertex fabric was made using a unique interlocking thread weave, which created tiny air pockets that helped insulate the body and regulate temperature. This innovative design was a game-changer in the world of undergarments, offering both comfort and functionality. The advertisement's vintage aesthetic transports us back to a time when undergarments were an essential part of a man's daily attire, and the importance of maintaining a consistent body temperature was a top priority. This fascinating glimpse into the past provides us with a unique insight into the evolution of men's underwear and the role that Aertex played in shaping the industry.
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