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Advert for Birds Custard Powder 1905
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Advert for Birds Custard Powder 1905
Sing a song of sixpence a pocket full of rye a dish of dainty CUSTARD improves an apple pie. Advertisement for Birds Custard Power, without eggs. Date: 1905
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Media ID 23043684
© Mary Evans Picture Library
Apple Catering Custard Eggs Pocket Powder Sing Sixpence Song
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Step back in time with this advertisement for Birds Custard Powder, dating back to 1905. The image features a charming woman, dressed in the fashion of the early 1900s, holding an apple pie in one hand and a dish of Birds Custard Powder in the other. The tagline reads, "Sing a Song of Sixpence, a pocket full of rye, a dish of dainty CUSTARD improves an apple pie." This advertisement plays on the popular nursery rhyme "Sing a Song of Sixpence," which includes the line "A dish of pineapples, a dish of pear, A dish of apple pie is good enough for me." By replacing "pineapples" and "pear" with "custard," the advertisement effectively promotes Birds Custard Powder as a delicious and essential addition to a traditional apple pie. The use of the tagline "without eggs" is also noteworthy, as it highlights the convenience and versatility of the custard powder. At a time when fresh eggs may not have been readily available or affordable for everyone, Birds Custard Powder provided a practical solution for those looking to create a delicious dessert. This advertisement offers a glimpse into the past, showcasing the way that food advertising has evolved over the decades. It also serves as a reminder of the enduring appeal of a warm apple pie, whether enjoyed with or without the addition of custard.
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