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Advert, Free Case for Hawk-eye Camera
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert, Free Case for Hawk-eye Camera
Advert, Free Case for Hawk-eye Camera with coupons from Black Cat cigarettes.
circa 1925
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23267732
© Mary Evans Picture Library
Camera Case Cigarettes Cloth Coupons Free Hawk Leather Patent Promotion Promotional Waterproof
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EDITORS COMMENTS
In this photograph from the 1920s, an elegant man poses with a Hawk-Eye Camera, proudly displaying its sleek design. The camera, a prized possession, is protected by a free, high-quality case, generously offered by the Black Cat Cigarette Company. The case, made of both waterproof patent leather and durable cloth, promises to shield the camera from the elements and everyday wear. The man, with a cigarette dangling from his lips, appears both sophisticated and adventurous, embodying the spirit of the Roaring Twenties. The Black Cat Cigarettes logo is prominently displayed on the case, showcasing the successful advertising partnership between the camera and cigarette companies. This promotional offer, which included coupons for free or discounted camera cases with the purchase of Black Cat Cigarettes, was a common marketing strategy during this era. The combination of the Hawk-Eye Camera and Black Cat Cigarettes offered consumers a chance to enhance their photography hobby while enjoying their favorite tobacco product. The 1920s, a decade marked by innovation and progress, saw the rise of both advanced photographic equipment and mass-market consumer goods. This photograph captures the essence of this era, showcasing the seamless integration of advertising and everyday life. The free camera case, a valuable prize for photography enthusiasts, served as a powerful promotional tool for both the Hawk-Eye Camera and Black Cat Cigarettes.
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