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Bill-posting in London - Cheretss posters
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Bill-posting in London - Cheretss posters
Side of a London building plastered in posters in 1893. Central are posters for Geraudels pastilles, designed by the great French posterist, Jules Cheret. This picture was published in The Illustrated Sporting & Dramatic News in 1893, at time at which there was a developing interest in the picture poster in Britain, with French poster artists deeply admired.
1893
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Media ID 23394916
© Illustrated London News Ltd/Mary Evans
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This image, published in The Illustrated Sporting & Dramatic News in 1893, offers a glimpse into the vibrant world of bill-posting in London during the 1890s. The side of this building in the heart of the city is a canvas for an explosion of color and creativity, with French poster artist Jules Cheret's designs taking center stage. Cheret, a pioneer in the picture poster movement, was deeply admired by the British public at this time. His distinctive style, characterized by bold lines, rich colors, and intricate details, revolutionized the way advertisements were presented. The posters for Geraudel's pastilles, prominently displayed, are a testament to Cheret's artistic prowess. The urban environment of London in the late 1800s was a perfect backdrop for these eye-catching advertisements. Hoardings, as they were called, were a common sight on city streets, and the competition to capture the attention of passersby was fierce. The posters served not only as advertisements but also as works of art, adding character and charm to the cityscape. This photograph, taken in 1893, marks an important moment in the history of advertising and art. It reflects the developing interest in the picture poster in Britain and the influence of French artists on the British advertising scene. The image invites us to appreciate the beauty and vibrancy of the urban environment and the role that art played in shaping it.
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