British recruitment poster, WW1

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British recruitment poster, WW1

British recruitment poster, First World War -- Have you a reason, or only an excuse, for not enlisting NOW!
1914-1918

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 23056714

© Liss Fine Art / Mary Evans Picture Library

Enlist Enlisting Excuse Jack Join Joining Patriotic Patriotism Persuasion Psychological Reason Recruiting Recruitment

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EDITORS COMMENTS
This evocative First World War recruitment poster, created between 1914 and 1918, powerfully conveys the sense of duty and patriotism that permeated British society during the early stages of the Great War. The bold design, produced by an unknown artist, features a striking union jack flag waving in the wind, its red, white, and blue colors dominating the image. The flag is framed by the words "Have you a reason, or only an excuse, for not enlisting NOW!" in bold red and gold letters, which demand the viewer's attention and compel them to consider their role in the conflict. The psychological persuasion of the poster is evident in the use of contrasting colors, the dynamic composition, and the emotive language. The red and gold text creates a sense of urgency and importance, while the blue background and the flag's waving in the wind suggest a call to action and a sense of adventure. The poster's design is a testament to the powerful role that visual imagery played in shaping public opinion and mobilizing support for the war effort. The poster's message was clear: every able-bodied man had a responsibility to enlist and do their part for their country. The use of the question "Have you a reason, or only an excuse?" was a powerful rhetorical device that challenged men to examine their motivations and consider the sacrifices that would be required to secure victory in the war. The poster's impact was felt not only in the UK but also around the world, as similar recruitment campaigns were launched in other countries to mobilize support for the war effort. Today, this powerful poster remains a poignant reminder of the sacrifices made by generations of soldiers and civilians during the First World War.

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