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Florence Gould in costume for the Perian Gala, Juan les Pins
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Florence Gould in costume for the Perian Gala, Juan les Pins
Florence Gould, wife of Frank Jay Gould, the famous millionaire and controlling genius behind the Palais de la Mediterranee at Nice, seen in the costume she wore at the Persian Gala at the Hotel de Provencal at Juan-les-Pins (Gould also built that hotel). Date: 1931
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Media ID 23090418
© Illustrated London News Ltd/Mary Evans
Americans Ball Cote Dazur Dressed Fancy Florence Frank Gala Gould Juan Oct18 Persia Pins Provencal Riviera
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EDITORS COMMENTS
This photograph captures the elegance and glamour of Florence Gould (1885-1966) at the Persian Gala held at the Hotel de Provencal in Juan-les-Pins during the vibrant social season of 1931. Florence, an American socialite and the wife of the renowned millionaire and business magnate, Frank Jay Gould, graces the event in an exquisite Persian-inspired costume. Frank, known as the controlling genius behind the Palais de la Mediterranée in Nice and the Hotel de Provencal in Juan-les-Pins, was a prominent figure in the American expatriate community on the French Riviera during the 1920s and 1930s. The Persian Gala was a highlight of the social calendar in Juan-les-Pins, and Florence's elaborate costume adds to the enchanting atmosphere of the evening. The intricate details of the costume, including the rich fabrics, ornate jewelry, and elaborate headpiece, reflect the exotic and alluring theme of the Persian-inspired event. The photograph captures the essence of the Roaring Twenties, a time of decadence, glamour, and artistic expression. The Côte d'Azur, with its stunning beaches, crystal-clear waters, and glamorous social scene, became a popular destination for wealthy Americans and Europeans seeking a luxurious escape from their everyday lives. Florence and Frank Gould were among the many influential figures who made the French Riviera their home, contributing to the region's reputation as a playground for the rich and famous. This photograph is a testament to the opulence and sophistication of that era, and a reminder of the enduring allure of the French Riviera.
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