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French poster, Eat Less Meat, WW1
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French poster, Eat Less Meat, WW1
French WW1 poster, Eat Less Meat to manage our livestock, designed by Marthe Picard, 16 years old.
circa 1916
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Media ID 23043056
© Kiki Werth / Mary Evans Picture Library
Livestock Manage Marthe Meat Picard Resources Years
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This evocative French poster from the First World War era, designed by the remarkable 16-year-old Marthe Picard, urges viewers to "Eat Less Meat" as a means of conserving resources during the conflict. Dated circa 1916, this powerful image reflects the wartime spirit of sacrifice and the collective effort required to manage scarce food supplies. The poster's striking visuals depict a determined woman, her gaze fixed on the viewer, holding a fishing rod and a line, with a plate of meat in the foreground. The image conveys the message that every individual has a role to play in managing livestock and conserving water, which are essential for both human sustenance and military operations. The use of a woman as the central figure in the poster was a deliberate choice, as women played an increasingly important role in the war effort, taking on jobs in factories and farms to support the war effort. The poster's simple yet effective design, combined with its powerful message, underscores the importance of individual action in times of crisis. Marthe Picard's youth and inexperience were no impediment to her creative talents. She went on to become a successful graphic designer, illustrator, and painter, contributing to numerous publications and exhibitions throughout her career. This poster, a testament to her early artistic prowess, remains a poignant reminder of the sacrifices and resilience of the French people during the First World War.
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