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Gamages Royal Air Force uniform advertisement
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Gamages Royal Air Force uniform advertisement
Advertisement for the officers uniforms for the newly formed Royal Air Force in April 1918 From Gamages of Holborn, London. Date: 1918
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Media ID 23046708
© Illustrated London News Ltd/Mary Evans
Breeches Department Gamages Jan18 Puttees Store Tailoring Tunic Uniforms Officers
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EDITORS COMMENTS
In this evocative photograph from April 1918, we witness a dashing display of the newly designed uniforms for officers of the Royal Air Force (RAF), showcased in the esteemed windows of Gamages, the renowned department store in Holborn, London. The First World War was entering its final stages, and the formation of the RAF in April 1918 marked a significant turning point in military history. The uniforms on display are a testament to the innovation and craftsmanship of the era. The tunic, tailored to perfection, boasts a smart collar and brass buttons adorned with the RAF insignia. The puttees, wrapped around the legs, and the new breeches, with their distinctive pleats, are designed for both functionality and style. The overall effect is one of elegance and authority, reflecting the prestige and importance of the RAF as a new branch of the military. Gamages, a well-known and respected name in London's retail scene, was a natural choice for the unveiling of these new uniforms. The store's reputation for exceptional tailoring and commitment to quality made it the go-to destination for those seeking the finest military uniforms. The advertisement in the window invites potential customers to "inspect and order" these new RAF uniforms, promising a perfect fit and impeccable finish. This photograph not only captures a moment in history but also conveys the spirit of the times – a sense of pride, determination, and innovation as the world adjusted to the realities of modern warfare. The RAF uniforms displayed in the Gamages window represent a symbol of hope and progress, as the world looked towards a future beyond the trenches of the Western Front.
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