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Patriotic poster, Buy British - To provide your wages
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Patriotic poster, Buy British - To provide your wages
To provide your wages some must Buy British - Set a good example yourself. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931
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Media ID 23091926
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Bill Boost Business Campaign Economy Employee Employment Good Goods Marketing Nationalistic Overalls Packet Patriotic Patriotism Persuasion Pride Provide Purchasing Shopping Staff Wage Wages Worker
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EDITORS COMMENTS
This evocative poster from 1931 is a powerful example of patriotic persuasion during a time of economic crisis in Britain. The title, "Buy British - To provide your wages," encourages viewers to set a good example by purchasing goods from British farms and factories. The government campaign aimed to tackle a balance of payments crisis and boost the national economy, reducing unemployment in the process. The Prince of Wales, later King Edward VIII, reinforced this message in a speech, emphasizing the importance of buying British over imports from the British Empire. The image features a determined female worker, dressed in a factory uniform complete with overalls, cap, and a billowing Union Jack apron. She holds a packet of British goods in one hand and a purse in the other, while looking directly at the viewer with a confident and resolute expression. The high street scene in the background is filled with shops and shoppers, all dressed in British-made clothing and hats. The poster's bold typography and striking use of color effectively convey the sense of national pride and the call to action. This powerful image serves as a reminder of the marketing strategies used during the 1930s to encourage consumers to support their own country and boost the economy during a time of need.
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