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Poster design, British Industries Fair 1933
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Poster design, British Industries Fair 1933
Poster design, British Industries Fair, opening 20 February 1933, by Tom Purvis.
1933
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23058590
© Mary Evans Picture Library
1933 Beckon Beckoning Britannia Industries Opening Purvis Trident
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This poster design announces the opening of the British Industries Fair in February 1933. Created by renowned graphic artist Tom Purvis, the image showcases a bold and modern representation of Britannia, the personification of Britain. Dressed in classical attire, she proudly holds a helmet adorned with the Union Jack and a trident, symbolizing her power and authority over the seas. The vibrant colors of red, white, and black create a striking contrast against the minimalist background, drawing the viewer's attention to the central figure. Britannia's beckoning gesture invites one to explore the wonders of the British industries on display at the fair. The sleek, geometric lines and bold typography reflect the innovative and forward-thinking spirit of the 1930s. The British Industries Fair was a significant event in the UK's industrial calendar, providing a platform for companies to showcase their latest products and innovations to potential buyers and investors. This poster, with its dynamic design and powerful imagery, effectively captured the excitement and anticipation surrounding the event. Tom Purvis was a leading figure in the British graphic design scene of the 1930s, known for his modernist approach and innovative use of color and form. His work for the British Industries Fair, as well as other prominent organizations and institutions, helped to shape the visual landscape of the era and left a lasting impact on the field of graphic design.
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