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Recruitment poster, Join the Regular Army
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Recruitment poster, Join the Regular Army
Recruitment poster, Join the Regular Army, Moving stairway of quick promotion, why Not Now? Designed by Thomas Somerfield.
1919
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Media ID 23042784
© Mary Evans Picture Library/Onslow Auctions Limited
Career Employment Join Moving Postwar Promotion Quick Recruiting Recruitment Regular Silhouettes Stairway Stripes 1919
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EDITORS COMMENTS
This evocative recruitment poster, designed by Thomas Somerfield in 1919, invites potential recruits to "Join the Regular Army" with the promise of a "Moving Stairway of Quick Promotion." The image features a series of silhouetted men ascending a grand staircase, each one adorned with more military stripes than the last, signifying their progression through the ranks. The crown at the top of the staircase represents the ultimate goal of becoming an officer. The poster was created in the post-World War 1 era, during the 1910s, when the British military was looking to rebuild and expand its ranks. The use of silhouettes creates a sense of anonymity and inclusivity, suggesting that any man, regardless of background or social status, could climb the military ladder and achieve success. The bold typography and dynamic design are characteristic of the period, reflecting the optimism and ambition of the postwar years. The poster's tagline, "Why Not Now?" encourages prospective recruits to seize the opportunity for employment and career advancement that the military offered. Thomas Somerfield was a prominent graphic designer of the time, known for his innovative and effective recruitment posters. This particular design, with its powerful imagery and persuasive messaging, remains a testament to the enduring appeal of military service as a path to personal growth and achievement.
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