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13819723
Wall Art and Photo Gifts from Mary Evans Picture Library
13819723
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32272820
© Aviation Ancestry
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VISUAL DESCRIPTION
In this classic black-and-white ad, FAMA (Flota Aérea Mercante Argentina) poses the question: "What does Fama stand for?" Beyond its literal meaning as an airline name, it suggests comfort—a key selling point during early commercial flights where luxury was paramount to attract passengers on long journeys over vast distances like those from London to Buenos Aires via Lisbon or Paris. The elegant graphic design reinforces this message through its sophisticated use of typography and imagery.
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