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13819764
Wall Art and Photo Gifts from Mary Evans Picture Library
13819764
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32272848
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Imperial Airways, promoting itself as "The Only All-British Air Line Operating in Europe. " The ad features the famous "Silver Wing" Aeroplanes used by Imperial Airways on the London-Paris Service. It boasts that these are the newest, largest and steadiest passenger-carrying planes of their time, capable of carrying 18 passengers with luxurious amenities including a steward to cater to every possible comfort of the traveler. The emphasis on reliability is highlighted by mentioning that the 'Silver Wing' Aeroplanes are equipped with three engines—the only machines with this feature flying on the London-Paris route at that time. At the bottom, there's branding for "IMPERIAL AIRWAYS THE ONLY BRITISH AIRLINE, " along with contact information for its headquarters located at Airways House, Charles St. , London S. W. 1 and a telephone number: Regent 2468. The visual elements include an illustration of one of their biplane aircraft above clouds and text arranged in various fonts emphasizing key selling points such as exclusivity ("THE ONLY"), nationality ("ALL-BRITISH"), service area ("OPERATING IN EUROPE"), luxury, capacity (18 passengers), and reliability (three engines).
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