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13858787
Wall Art and Photo Gifts from Mary Evans Picture Library
13858787
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302740
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Fischer ball and roller bearings. The ad features an eye-catching graphic of two large, shiny bearings against a bold red stripe background, emphasizing the products' precision and quality. The headline "CHOICE OF WEAPONS" suggests that selecting the right bearing is crucial to machinery performance. The text below invites customers to contribute to greater production efficiency by choosing only from their new list of readily available bearings, highlighting the importance of standardization for mass production. It also offers confidential collaboration for those with new designs or who wish to revise old ones, indicating personalized customer service. At the bottom, there's a proud declaration of "ALL-BRITISH" manufacturing alongside the company name 'Fischer Bearings Co. Ltd. , Letchworth, ' associated with British Trade Unions—emphasizing national pride in manufacturing during an era when domestic production was highly valued.
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