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13864187
Wall Art and Photo Gifts from Mary Evans Picture Library
13864187
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32308250
© Aviation Ancestry
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VISUAL DESCRIPTION
In this evocative advertisement from George Salter & Co.Ltd., we see how imagery can be used effectively alongside text to convey power and reliability. A Spitfire aircraft soars through the clouds—an iconic symbol representing agility and strength—while below it reads: "SALTER'S SPRINGS manufactured IN QUANTITY for Spitfire AIRCRAFT." This connection between product (valve springs) and application (Spitfires) is potent; it ties together engineering precision with heroic wartime endeavors. The message is clear: these are high-quality components trusted by those who demand nothing less than excellence under extreme conditions—"when safety & reliability are essential."
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