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13868071
Wall Art and Photo Gifts from Mary Evans Picture Library
13868071
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32314112
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a black and white vintage advertisement for Vokes Limited, showcasing their expertise in filtration. The image features two soldiers wearing gas masks amidst a smoky battlefield, with one soldier operating an anti-aircraft gun while the other observes through binoculars. Above them are billowing clouds of smoke where an airplane can be seen diving downwards, indicating aerial combat or bombardment. The text within the ad emphasizes the importance of reliable equipment in warfare by stating "The chain is only as strong as. . . " suggesting that every component must be dependable for success. It highlights Vokes Limited's contributions to military efforts by providing various filters such as air filters for engines, oil filters for main circuit lubrication, and high-pressure oil filters for gun turrets. At the bottom left corner of the image is a small illustration showing different types of filter products offered by Vokes Limited along with their slogan "AIR DEFENCE IS AIR FILTERS. " The company positions itself as essential to victory due to its specialized filtration technology which protects machinery and vehicles from contaminants during wartime operations. Overall, this advertisement from what appears to be around the World War II era combines imagery of active defense measures with product promotion aimed at underscoring how critical proper filtration was to military success.
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