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13874879
Wall Art and Photo Gifts from Mary Evans Picture Library
13874879
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32323702
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for Black & Decker Portable Electric Tools. It features an illustration of a ram and a bull in combat, with the ram lying on the ground defeated by the larger bull. Above this scene is text that reads "Know your adversary. . . A ram, puffed up with glory after beating all his fellows, challenged a bull to combat, but upon the first encounter was severely mauled. 'Well, ' said the ram, 'this is the fruit of my folly in choosing an adversary whom nature has made my superior. '" Below this moral tale are paragraphs highlighting how one would not expect outdated hand methods to stand up to modern portable electric tools equipped with Black & Decker tools—a comparison suggesting that using inferior tools against modern equipment is as foolish as the ram challenging the bull. At the bottom of the ad are logos for Black & Decker along with images representing various power tools such as drills, saws, screwdrivers, nut runners, bench grinders, portable grinders and shears. The tagline "Quicker and better with" precedes these visuals emphasizing efficiency and quality associated with Black & Decker products. Lastly at very bottom there's additional information about where these products can be obtained including addresses in London - Slough - Potters Bar - Glasgow - Manchester - Nottingham which indicates multiple locations across United Kingdom where their services were available during time when this ad was published.
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