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13874909
Wall Art and Photo Gifts from Mary Evans Picture Library
13874909
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32323762
© Aviation Ancestry
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VISUAL DESCRIPTION
This vintage Black & Decker advertisement showcases the Electric Bench Grinder, a tool designed to significantly increase productivity in metalworking. The ad cleverly uses a visual metaphor of fifteen pink elephants lined up against one man, suggesting that with this powerful bench grinder, a craftsman can be as efficient as fifteen men working manually. It emphasizes time-saving and precision-enhancing benefits for tasks such as sharpening tools, smoothing metals, and removing rust or corrosion. The text highlights how research engineers have timed these processes to demonstrate the machine's superiority over hand methods. With its sleek mid-20th century design aesthetic and bold typography, this ad captures the era's confidence in technological progress and efficiency.
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