VISUAL DESCRIPTION
This image features a vintage advertisement for "COOLEDGE water soluble cutting oil. " The ad includes a black and white photograph of a person operating what appears to be an industrial lathe or metalworking machine. The operator is focused on their work, adjusting the machinery with their right hand. Above and below the photo are blocks of text that highlight the benefits of using COOLEDGE cutting oil in various manufacturing processes. The upper portion of the text emphasizes how essential this product is for modern machining operations, suggesting that it's nearly universal due to its adaptability across different kinds of machining tasks. It also notes that COOLEDGE ensures smooth operation at high speeds, which is considered essential in precision work. Below the image, further details about COOLEDGE are provided along with endorsements from notable companies such as Rolls-Royce, Armstrong Siddeley (likely referring to Armstrong Siddeley Motors), English Electric Company Ltd. , and others. These endorsements serve to bolster credibility and suggest widespread industry approval. At the bottom of the ad stands out boldly "COOLEDGE" followed by a tagline describing it as "water soluble cutting oil, " indicating one of its key properties. Finally, contact information for ordering or inquiries points potential customers to FLETCHER RUSSELL & CO LTD. , HYDE near MANCHESTER ENG. , providing both an address and telephone number. Overall, this advertisement aims to convey reliability, efficiency, and industry-wide acceptance for COOLEDGE cutting oil within manufacturing settings during what seems like an early-to-mid 20th-century time period based on typography and photographic style.

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