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13875924
Wall Art and Photo Gifts from Mary Evans Picture Library
13875924
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325082
© Aviation Ancestry
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VISUAL DESCRIPTION
The image presents another classic print advertisement from George H. Alexander Machinery Ltd., promoting "GALEX" under the banner headline "The Ace of Tools." This bold claim suggests superiority in solving cutting problems faced by industrial workers or companies. The phrase "KENNAMETAL" dominates much of the visual space with its repetition creating a strong brand presence within this mid-20th-century advertorial design style—simple yet striking typography meant to catch one's attention quickly when skimming through pages of publications such as trade magazines or newspapers. It appeals directly to those seeking efficiency gains ("save time and labour") while also emphasizing quality outcomes when using these specialized tips and tools on tough materials like cast iron and non-ferrous metals.
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