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13875976
Wall Art and Photo Gifts from Mary Evans Picture Library
13875976
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325170
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Hoover Ltd. , promoting their technological solution to power efficiency during what appears to be a wartime scenario. The ad headline reads "Current had to be saved!" which suggests an urgent need for energy conservation. The body of the text explains that soldiers in the Libyan Desert were hiding out and could not transmit radio signals, only receive them. The standard equipment at the time was inefficient, using over 5 amps just to receive signals. Hoover Ltd addressed this problem by developing a small Rotary Transformer known as the "Pup, " which reduced current consumption when receiving from 12 to only 1. 7 amps – significantly saving on energy. The image shows two pieces of electrical equipment: one larger piece with multiple components and wires, likely representing conventional technology; and three smaller cylindrical devices labeled as "Pups, " showcasing their compact size compared to traditional gear. Below this technical illustration, Hoover Ltd asserts its brand identity as "makers of THE WORLD'S BEST CLEANER" indicating their primary reputation for manufacturing vacuum cleaners while also highlighting their contribution to military efforts through nearly 200, 000 designed and built Rotary Transformers. The ad concludes with an invitation for inquiries about these efficient transformers suitable for Radio Equipment, Fractional H. P. Motors, Generators or Blowers—indicating that they are available beyond military applications. Overall, the caption encapsulates both Hoover's role in wartime innovation and its broader commercial offerings.
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