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13882128
Wall Art and Photo Gifts from Mary Evans Picture Library
13882128
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333926
© Aviation Ancestry
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VISUAL DESCRIPTION
This vintage advertisement promotes the "Silver Lining Savings Campaign," endorsed by Field Marshal Viscount Montgomery of Alamein. The text highlights a message of resilience and recovery post-war, emphasizing thrift, savings, and hard work as means to regain wealth and position in the world. It suggests that just as collective spirit led to victory in war, it is now necessary for reconstruction and rebuilding of the country through this savings campaign. The ad appeals to national pride and duty, encouraging citizens to contribute towards their nation's prosperity.
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