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Advert for Elizabeth Arden
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Advert for Elizabeth Arden
Advert for Elizabeth Arden soaps, promoted as a little wartime luxury. Date: 1940
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Media ID 32241608
© Illustrated London News Ltd / Mary Evans
Advertisements Adverts Arden Cosmetics Goods Luxuries Soap Soaps Elizabeth
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EDITORS COMMENTS
Amidst the harsh realities of wartime, a glimmer of luxury emerged in the form of Elizabeth Arden's soaps. This advertisement from 1940, published by the Illustrated London News (ILN), showcases the alluring appeal of these premium soaps. The image features a woman in a stylish, flowing dress, her back turned to the viewer, as she delicately applies a soap to her hand in the reflection of a mirror. The caption above reads, "Elizabeth Arden Soaps - A Little Luxury in Wartime." During the 1940s, Elizabeth Arden was a leading name in the cosmetics industry, and her soaps were considered a desirable indulgence. With the world embroiled in the Second World War, the production and consumption of luxury goods took on a new significance. This advertisement cleverly tapped into the longing for simple pleasures and the desire to maintain a sense of elegance and refinement amidst the chaos of war. The advertisement's design is elegant and sophisticated, with a muted color palette and intricate detailing. The woman's graceful pose and the soft focus of the image create an air of tranquility and escape, inviting the viewer to imagine the indulgent experience of using Elizabeth Arden's soaps. The advertisement's text also emphasizes the soaps' cleansing and nourishing properties, appealing to both practical and sensory desires. This advertisement is a fascinating snapshot of the time, showcasing the resilience and adaptability of consumers during wartime and the power of advertising to evoke emotions and desires.
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