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Advertisement for Lifebuoy Soap, captioned, Not coddled, but cared for'. Showing children, mothers and Lifebuoy soap. With description of mother as the health doctor
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Advertisement for Lifebuoy Soap, captioned, Not coddled, but cared for'. Showing children, mothers and Lifebuoy soap. With description of mother as the health doctor
Advertisement for Lifebuoy Soap, captioned, Not coddled, but cared for'. Showing children, mothers and Lifebuoy soap. With description of mother as the health doctor, and the scientific and health benefits of cleanliness and Lifebuoy soap. Lever Brothers was founded in 1885, by the brothers 1st Viscount Leverhulme, and James Darcy Lever. They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. Date: 1925
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Media ID 32240906
© Illustrated London News Ltd / Mary Evans
Benefits Brothers Cared Cleanliness Health Lever Lifebuoy Mothers Scientific Soap 1925
Not Coddled, But Cared For
EDITORS COMMENTS
: A Snapshot of 1920s Childhood and the Power of Lifebuoy Soap This evocative photograph, titled "Not Coddled, But Cared For," captures a poignant moment in the daily lives of children during the 1920s. The scene unfolds as a mother, dressed in a simple yet elegant blouse and skirt, tenderly washes her children's hands with Lifebuoy soap. The children, dressed in their Sunday best, look up at their mother with expressions of trust and contentment. The mother, with a nurturing and protective gaze, assumes the role of a health doctor, ensuring her children's well-being through the power of cleanliness. The Lever Brothers, founded in 1885 by the visionary brothers 1st Viscount Leverhulme and James Darcy Lever, revolutionized the soap industry with their investment in and promotion of a groundbreaking soap-making process, invented by chemist William Hough Watson. This innovative process, which utilized vegetable oils instead of animal fats, resulted in the creation of Lifebuoy soap, a product that would soon become synonymous with cleanliness and health. The photograph encapsulates the importance of cleanliness during this era, as well as the scientific and health benefits associated with the use of Lifebuoy soap. The mother, as the primary caregiver, is depicted as the guardian of her children's health, emphasizing the role of cleanliness in preventing illness and promoting overall well-being. As the 1920s progressed, the importance of hygiene became increasingly recognized, and Lifebuoy soap became a staple in households across the globe. This poignant snapshot in time thus serves as a testament to the enduring power of cleanliness and the role of Lifebuoy soap in shaping the health and well-being of generations.
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