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Advert, The London Corset Co
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Advert, The London Corset Co
Advert, The London Corset Co, New Bond Street, London Date: 1910
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Media ID 32246922
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This photograph, taken in 1910, showcases an elegant advertisement for The London Corset Company located on New Bond Street in London. The image, captured by renowned photographer Terry Parker, transports us back in time to the fashionable 1910s. The advertisement features a stunning woman, her posture exuding confidence and grace, as she cradles a playful kitten. The London Corset Company's logo, a regal opera mask, is prominently displayed above her, symbolizing the refined and sophisticated image the brand aimed to convey. New Bond Street, known for its high-end shops and luxurious boutiques, was the perfect location for The London Corset Company to showcase their wares. The company, which had been in operation since the late 1800s, was renowned for its expertly crafted corsets and undergarments that promised to help women achieve an hourglass figure and enhance their natural beauty. The advertisement's design is simple yet effective, with the woman's elegant attire and the kitten's playful demeanor drawing the viewer's eye. The use of the opera mask, a symbol of the arts and culture, further emphasizes the brand's association with the elegant and refined. This photograph is a fascinating glimpse into the past, offering a glimpse into the fashion and advertising trends of the early 1900s. It also serves as a reminder of the power of visual storytelling in advertising, with the image of the woman and the kitten conveying a message of beauty, elegance, and the promise of a slim, hourglass figure.
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