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Advert for Wolsey Clothing, emphasing the durability of their garments in the "mend and make-do" era of World War II. Date: 1943
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Advert for Wolsey Clothing, emphasing the durability of their garments in the "mend and make-do" era of World War II. Date: 1943
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Media ID 32240382
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Fashions Frock Frocks Garments Mend Nineteen Outfit Outfits Shirt Styles Wolsey Durability Fashionable
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EDITORS COMMENTS
Step back in time to the "mend and make-do" era of World War II with this vintage advert for Wolsey Clothing from 1943. In a time when resources were scarce and rationing was in full effect, durability was key when it came to clothing. Wolsey Clothing understood this need and prided themselves on creating garments that could withstand the challenges of wartime.
This advert showcases a selection of outfits for women, including shirts and frocks, all made with the highest quality materials and craftsmanship. The emphasis on durability is clear - these are not just clothes to be worn once and discarded, but pieces that can be relied upon time and time again.
During a period where fashion took a backseat to practicality, Wolsey Clothing managed to strike the perfect balance between style and functionality. Women could feel fashionable while also knowing that their outfit would last through whatever trials they faced during the war.
As we look back at this piece of history, we can appreciate the ingenuity of companies like Wolsey Clothing who adapted to meet the needs of their customers during challenging times. This advert serves as a reminder of resilience and resourcefulness in an era defined by scarcity.
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