British smaller Inland Postcard

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British smaller Inland Postcard

This replaced the earlier larger card and is an early example of how advertisers and merchants were making use of this cheap and efficient form of communication. The reverse shows that this is an Order Card and it lists the price of Shepheard Neames ales. Date: 1 January 1878

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32236622

© Holts Battlefield Collection / Mary Evans

1878 Ales Cheap Communication Earlier Efficient Form Inland Larger Lists Merchants Office Order Price Replaced Reverse Shepheard Smaller Advertisers January

EDITORS COMMENTS
This British smaller Inland Postcard from January 1, 1878, is a fascinating glimpse into the early days of communication and advertising. The postcard replaced the earlier larger card and was a prime example of how advertisers and merchants were quick to embrace this cheap and efficient form of reaching their customers. The reverse side of the postcard reveals that it is an Order Card listing the price of Shepheard Neames ales. This detail provides insight into the types of products being promoted through this innovative medium over a century ago. The image captured in this print from Holt's Battlefields Collection showcases not only the historical significance of the postcard itself but also highlights how advancements in communication technology have played a crucial role in shaping our society. As we marvel at this relic from 1878, we are reminded of the ingenuity and creativity that has always been present in advertising and marketing. The British smaller Inland Postcard serves as a reminder that even in simpler times, businesses were finding ways to connect with their audience using whatever tools were available to them - much like today's digital age.

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