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Campaign for Real Ale event
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Campaign for Real Ale event
Campaign for Real Ale (CAMRA) event, 6 September 1976. CAMRA was set up in 1971 because of dissatisfaction over the general quality of beer being marketed by a small number of breweries who were dominating the industry. Seen here is a group of men tasting beer from a barrel. Date: 1976
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32224188
© Mary Evans / Marx Memorial Libra
1976 Aged Alcohol Barrel Barrels Beer Brewer Breweries Brewers Brewery Campaign Drawn Elderly Glasses Handle Pump Quality Real Tasting
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EDITORS COMMENTS
In this print from the Campaign for Real Ale event on September 6, 1976, we are transported back to a time when dissatisfaction over the quality of beer being marketed by dominant breweries led to the formation of CAMRA in 1971. A group of men is gathered around a barrel, eagerly tasting the freshly drawn beer with expressions of delight and curiosity.
The image captures a moment in history where individuals came together to advocate for better standards in the brewing industry. The camaraderie among these men reflects their shared passion for real ale and their dedication to preserving its traditional craftsmanship.
As they raise their glasses and savor each sip, one can almost taste the rich flavors and aromas that must have filled the room. From young enthusiasts to seasoned veterans, this diverse group represents a cross-section of ages united by their love for authentic brews.
This snapshot not only documents a specific event but also serves as a reminder of how grassroots movements can bring about positive change within an industry. It is a testament to the power of community activism and collective action in shaping our cultural heritage.
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