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Cartoon advertisements for Bovril, captioned, Studies in Economy'. Showing man and woman looking first at fur coat, then new pullover, with man wearing billboard advertising. Keep warmer on Bovril
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Cartoon advertisements for Bovril, captioned, Studies in Economy'. Showing man and woman looking first at fur coat, then new pullover, with man wearing billboard advertising. Keep warmer on Bovril
Cartoon advertisements for Bovril, captioned, Studies in Economy'. Showing man and woman looking first at fur coat, then new pullover, with man wearing billboard advertising. Keep warmer on Bovril'. Bovril was invented by John Lawson Johnston, in the 1870s as Johnston's Fluid Beef. Date: 1933
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Media ID 32240926
© Illustrated London News Ltd / Mary Evans
1933 Advertisements Billboard Bovril Economy Pullover Studies Warmer
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Studies in Economy
EDITORS COMMENTS
- A captivating 1930s cartoon illustration showcasing the dilemma of making ends meet during the economic uncertainty of the era. The scene opens with a man and a woman standing before two desirable items: a luxurious fur coat and a new pullover. Their eyes flick between the two, reflecting their internal struggle. The man, with a thoughtful expression, turns to face a billboard advertising Bovril, the beef extract that had been a staple in British households since its invention by John Lawson Johnston in the 1870s. The man, now wearing a billboard as a makeshift advertisement for Bovril, raises a steaming mug of the warming beverage, a symbol of comfort and affordability. The woman looks on, intrigued, as the man takes a sip. The cartoon humorously conveys the message that, despite the economic challenges of the time, Bovril offers a simple yet effective solution to keeping warm without the need for expensive fur coats. This charming illustration from 1933 encapsulates the spirit of the 20th century, demonstrating the power of creativity and resourcefulness in the face of adversity.
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