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CWS advert, White Olive Soap for Beauty and Health
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CWS advert, White Olive Soap for Beauty and Health
CWS (Cooperative Wholesale Society) advert, White Olive Soap for Beauty and Health Date: 1920s
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Coop Cooperative Health Hygiene Olive Soap Toiletries Wholesale
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Step into the 1920s with this advertisement for CWS White Olive Soap for Beauty and Health. The image features a pretty, young woman holding a deck of playing cards, her radiant smile reflecting the soft glow of the room around her. The backdrop of the scene is set against a tastefully decorated living room, filled with the elegant charm of the era. The CWS White Olive Soap, prominently displayed on a side table, is presented as the essential companion to the woman's daily routine. With the tagline "Beauty and Health," the soap is advertised as more than just a toiletries item, but a vital component of personal hygiene and overall well-being. The Cooperative Wholesale Society, or CWS, was a leading retail cooperative in the United Kingdom during the 1920s. This advertisement showcases the company's commitment to providing high-quality, affordable products to its customers. The use of the olive motif in the soap's branding adds a touch of sophistication and luxury, making it an appealing choice for women seeking to enhance their beauty and maintain good health. As the woman engages in a leisurely game of cards, the advertisement emphasizes the importance of balance in one's life – the importance of taking care of oneself, both inside and out. The CWS White Olive Soap for Beauty and Health is presented as the perfect solution for achieving this harmony, making it an iconic representation of the 1920s ideal of self-care and self-presentation.
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