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Poster Pageant - Advert for Edwards Soup 1920
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Poster Pageant - Advert for Edwards Soup 1920
The pageant was to promote the up-and-coming International Advertising Exhibition at White City, London. Over a mile long in the West End, well-known familiar bill board posters, made into life figures of early 1920s hoardings. Date: 27th November 1920
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Media ID 32219142
© Illustrated London News Ltd/Mary Evans
Bill Characters Dressing Edwards Familiar Fancy Figures Hoardings Pageant Parade Procession Representatives Representing Route Soup Stews Trademarks
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Step back in time to the bustling streets of London in 1920 with this print of the Poster Pageant - Advert for Edwards Soup. The pageant was a vibrant and colorful parade, showcasing well-known bill board posters brought to life as figures in fancy dress representing early 1920s hoardings.
This particular advert for Edwards Soup is a feast for the eyes, with characters dressed in elaborate costumes parading through the West End to promote the upcoming International Advertising Exhibition at White City. The procession, over a mile long, featured representatives from various brands and trademarks, creating a spectacle that captured the imagination of all who witnessed it.
As you gaze upon this snapshot from nearly a century ago, you can almost hear the sounds of bustling streets and feel the excitement in the air. It's a reminder of an era when advertising was more than just selling products - it was about creating art and entertainment that brought communities together.
So take a moment to immerse yourself in this slice of history, where creativity and commerce collided on the streets of London. Let your imagination run wild as you explore this unique piece of advertising ephemera from days gone by.
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