Selfridge's Decorations for the Coronation of King George VI

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Selfridge's Decorations for the Coronation of King George VI

Selfridge's Decorations for the Coronation of King George VI, May 1937 - Oxford Street main entrance Date: 1937

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Media ID 32264448

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Angel Coronation Decorations Facade Heraldry Main Occasion Oxford Pence Price Save Selfridges Special Store Threepence 1937

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EDITORS COMMENTS
This striking photograph captures the magnificent decorations adorning the main entrance of Selfridges department store on Oxford Street in London, in honor of the coronation of King George VI in May 1937. The image transports us back to the 1930s, a time of grandeur and celebration, as the British people eagerly anticipated the coronation of their new monarch. The decorations on the store's facade are a visual feast for the eyes. Angels, heraldic symbols, and intricate designs cover every inch of the building, creating an otherworldly atmosphere. The central figure of the composition is the large angel perched atop the entrance, its wings outstretched and its gaze fixed on the heavens. The angel holds a banner bearing the inscription "God Save the King," a traditional phrase used to express loyalty and devotion to the monarch. The decorations were a special occasion cover for the store's main entrance, transforming the ordinary into the extraordinary. The pavement in front of the store is filled with people, their faces uplifted in wonder and admiration at the sight before them. The price of admission to view the decorations was just 3d (three pence), making it an affordable treat for many Londoners. Selfridges, a renowned department store, went all out in its celebration of the coronation, reflecting the spirit of the times and the importance of the occasion. This photograph is a testament to the power of design and the enduring allure of royalty, capturing a moment in history that continues to captivate and inspire.

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