Wartime O. K. Sauce Advertisement

Wall Art and Photo Gifts from Mary Evans Picture Library

Wartime O. K. Sauce Advertisement

A wartime advertisement promoting O.K. Sauce, a product containing 44% fruit in a time when fruit is scarce. Date: circa 1940s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32348082

© CLM Archive Collection / Mary Evans

Annual Friend Peoples Product Promoting Sauce Scarce

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> Historic > World War I and II > World War II

> Mary Evans Prints Online > New Images July 2023

EDITORS COMMENTS
This vintage print showcases a wartime advertisement promoting O.K. Sauce, a product that was considered a rare find during the 1940s due to its high fruit content of 44%. In a time when resources were scarce and rationing was in effect, this sauce became known as "the people's friend" for its ability to add flavor and variety to meals. The bold colors and graphics of the advertisement reflect the patriotic spirit of the era, with slogans urging consumers to support the war effort by purchasing O.K. Sauce. The image serves as a reminder of how companies used marketing tactics to appeal to consumers during World War II, tapping into their sense of duty and solidarity. As part of the March of the Women Collection from Mary Evans Prints Online, this historical artifact offers insight into how brands adapted their messaging in response to global events. It also highlights the ingenuity and resilience of businesses during challenging times. Overall, this print is not just an advertisement for a condiment – it is a snapshot of life during WWII, capturing both the struggles and innovations that defined that period in history.

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