Photographic Print > Historic > World War I and II > World War II
Photographic Print : Wartime O. K. Sauce Advertisement
Photo Prints from Mary Evans Picture Library
Wartime O. K. Sauce Advertisement
A wartime advertisement promoting O.K. Sauce, a product containing 44% fruit in a time when fruit is scarce. Date: circa 1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32348082
© CLM Archive Collection / Mary Evans
Annual Friend Peoples Product Promoting Sauce Scarce
15"x10" (37.5x25cm) Poster
Step back in time with our captivating selection from the Media Storehouse range of Photographic Prints. This vintage advertisement, hailing from the 1940s, showcases an O.K. Sauce advertisement from the March of the Women Collection, available exclusively through Mary Evans Prints Online. Amidst the scarcity of fruit during wartime, O.K. Sauce proudly displayed its 44% fruit content, promising consumers a taste of the beloved flavors they missed. Add a touch of history to your home or office with this evocative and intriguing print, sure to spark conversation and inspire nostalgia.
High-quality poster prints are available in a range of sizes and are printed on 270 gsm semi-glossy silk finish poster paper. An affordable option for decorating any space, they are perfect for fixing straight onto walls. To ensure your poster arrives in good condition, we roll and send them in strong mailing tubes.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Product Size is 25cm x 37.5cm (9.8" x 14.8")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This vintage print showcases a wartime advertisement promoting O.K. Sauce, a product that was considered a rare find during the 1940s due to its high fruit content of 44%. In a time when resources were scarce and rationing was in effect, this sauce became known as "the people's friend" for its ability to add flavor and variety to meals.
The bold colors and graphics of the advertisement reflect the patriotic spirit of the era, with slogans urging consumers to support the war effort by purchasing O.K. Sauce. The image serves as a reminder of how companies used marketing tactics to appeal to consumers during World War II, tapping into their sense of duty and solidarity.
As part of the March of the Women Collection from Mary Evans Prints Online, this historical artifact offers insight into how brands adapted their messaging in response to global events. It also highlights the ingenuity and resilience of businesses during challenging times.
Overall, this print is not just an advertisement for a condiment – it is a snapshot of life during WWII, capturing both the struggles and innovations that defined that period in history.
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