WW2 poster, August - Gliding, featuring ATC (Air Training Corps) gliders. One of a series of prints commissioned and published by CEMA (Council for the Encouragement of Music and the Arts, later to become the Arts Council), in 1944

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WW2 poster, August - Gliding, featuring ATC (Air Training Corps) gliders. One of a series of prints commissioned and published by CEMA (Council for the Encouragement of Music and the Arts, later to become the Arts Council), in 1944

WW2 poster, August - Gliding, featuring ATC (Air Training Corps) gliders. One of a series of prints commissioned and published by CEMA (Council for the Encouragement of Music and the Arts, later to become the Arts Council), in 1944, to help promote and maintain British culture following the Second World War. The idea was to display the prints where workers would see them. Date: 1944

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Media ID 32227738

© Mary Evans Picture Library/Onslow Auctions Limited

1944 Corps Effort Glider Gliders Gliding Patriotic Patriotism Vivian

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EDITORS COMMENTS
This striking WW2 poster print, titled "August - Gliding," captures the spirit of patriotism and resilience that defined Britain during the Second World War. Commissioned by CEMA in 1944, this piece features ATC (Air Training Corps) gliders soaring through the summer sky, a symbol of hope and determination in the face of adversity. The artist, Vivian Pitchforth, skillfully depicts the beauty of flight against a backdrop of rural countryside, reminding viewers of the importance of British culture and unity during wartime. The vibrant colors and dynamic composition draw you into the scene, evoking a sense of pride and admiration for those who served their country with courage and dedication. As part of a series aimed at promoting British culture post-war, this print serves as a powerful reminder of the sacrifices made by countless individuals to protect freedom and democracy. Displayed in workplaces across the nation, these posters inspired workers to support the war effort and uphold national values in challenging times. Today, this historic image continues to resonate with audiences as a testament to strength in unity and perseverance through adversity. It stands as a tribute to all those who bravely served their country during WWII, leaving behind a legacy that will never be forgotten.

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