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Nursery Viyella advertisement, 1939
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Nursery Viyella advertisement, 1939
An advertisement showing a baby and a knitted vest to promote the qualities of Nursery Viyella knitting yarn. The advertisement reads: " Babys knitteds wash as well as baby when they re knitted with Nursery Viyella. They wash over and over again." Date: 1939
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Media ID 14244236
© Illustrated London News Ltd/Mary Evans
Adverts Babies Garment Garments Knit Knitted Knitting Vest Yarn
EDITORS COMMENTS
This advertisement from 1939 showcases the durability and quality of Nursery Viyella knitting yarn through an image of a contented baby wearing a knitted vest. The caption reads, "Baby's knitteds wash as well as baby when they're knitted with Nursery Viyella. They wash over and over again." The use of the plural form of "knitteds" emphasizes the longevity of the garments made from this yarn. The advertisement is a poignant reminder of the 1940s, a decade marked by the Second World War (WWII). During this time, making and mending clothes became a necessity due to rationing and scarcity of resources. Knitting, in particular, gained immense popularity as a pastime and a means of providing warm clothing for families. Nursery Viyella, a well-known brand in the knitting industry, capitalized on this trend by promoting the durability and washability of their yarn. The image of a baby wearing a knitted vest not only appealed to parents but also to those who wanted to contribute to the war effort by knitting for the troops. The advertisement's simple yet effective design, with the baby's innocent expression and the focus on the knitted vest, effectively conveys the message that Nursery Viyella yarn produces garments that can withstand the test of time. This historical advertisement is a testament to the resilience and resourcefulness of people during the 1940s and the enduring appeal of knitting as a craft.
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