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Patriotic slogan on a London Zoo tortoise, WW1
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Patriotic slogan on a London Zoo tortoise, WW1
A tortoise, Methuselah, at London Zoo using his shell to advertise the need for more shells (of a different kind), during the First World War. The full message reads, We can t do without our shells; but they will serve to remind you that there are others - which your country needs. Date: 1915
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Media ID 14142105
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Munitions Patriotic Patriotism Shell Shells Slogan Tortoise Tortoises Zoos Methuselah
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EDITORS COMMENTS
In an unexpected display of patriotism and wit during the First World War, this photograph captures the iconic London Zoo tortoise Methuselah using his ancient shell to advertise the urgent need for munitions. Dated 1915, the image shows Methuselah's shell adorned with the slogan, "We can't do without our shells; but they will serve to remind you that there are others - which your country needs." This clever play on words highlights the importance of both the protective shells of the tortoise and the explosive shells essential for the war effort. The image is not only a testament to the creativity of the time but also a reminder of the unique role animals, even those as seemingly unrelated as a tortoise, played in raising awareness and boosting morale during the conflict. This humorous and poignant advertisement, featuring the beloved Methuselah, is a fascinating glimpse into the historical context of the First World War and the ways in which animals were integrated into the war effort.
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