Peek, Frean & Cos Biscuits
Wall Art and Photo Gifts from Mary Evans Picture Library
Peek, Frean & Cos Biscuits
Late 19th Century printed tin advertising sign for Peek, Frean & Cos Biscuits, original card backing
late 19th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 8201687
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10645865
EDITORS COMMENTS
Step back in time with this late 19th century printed tin advertising sign for Peek, Frean & Co. Biscuits. The intricately designed tin, now preserved with its original card backing, showcases the iconic image of a young boy, Peek-a-Boo, playfully hiding behind a curtain, inviting viewers to discover the delightful treats hidden within. The vibrant colors and bold typography of the sign are a testament to the marketing prowess of the era, as Peek, Frean & Co. enticed consumers with the promise of delicious biscuits. This tin sign, a relic from the late 1800s, is a fascinating glimpse into the advertising tactics of the past. The use of a playful character to capture attention and create a sense of curiosity was a common marketing strategy during this period. The high-quality print on the tin demonstrates the advanced printing techniques of the time, which allowed for intricate details and vivid colors. Peek, Frean & Co. was a renowned British biscuit manufacturer, with a rich history that dates back to the mid-19th century. The company's biscuits were popular among all classes, and their advertising efforts were instrumental in establishing a strong brand identity. This tin sign is a valuable piece of marketing history, offering a unique perspective on the advertising industry during the late 19th century. The preservation of the original card backing adds to the historical significance of this collectible item. The card, which bears the name of the auction house, Onslow Auctions Limited, and the reference number from Mary Evans Prints Online, provides important provenance information, ensuring the authenticity and value of the tin sign. This exquisite piece of advertising history is a must-have for collectors, historians, and anyone with an appreciation for the evolution of marketing and advertising.
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