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Good jobs. Good money. Good times
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Good jobs. Good money. Good times
Good jobs. Good money. Good times. Colour photolithograph recruiting poster published by Her Majesty?s Stationery Office, 1973. Printed by Impress Limited, 1973. Associated with the Household Cavalry. Date: 1973
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Media ID 14404224
© The National Army Museum / Mary Evans Picture Library
1973 Armoured Associated Cavalry Good Household Impress Jobs Money Office Photolithograph Recruiting Stationery Times
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This vibrant and dynamic recruiting poster, titled "Good jobs. Good money. Good times," was published by Her Majesty's Stationery Office in 1973 and printed by Impress Limited the same year. The image is a colour photolithograph, showcasing the allure and excitement of a career in the Household Cavalry. The poster features an armored personnel carrier (AFV) of the Household Cavalry, adorned with the Union Jack, moving through lush green fields, surrounded by a sea of cheering crowds. The caption beneath the image reads, "Join the Household Cavalry - Good jobs. Good money. Good times." The Household Cavalry, an elite and historic regiment of the British Army, is renowned for its ceremonial duties at Buckingham Palace and its operational roles in armored reconnaissance and combat. This recruiting poster was designed to appeal to potential recruits, promising them not only a sense of duty and tradition but also the benefits of a good job and a decent salary. The use of bold typography and bright colors effectively conveys the energy and excitement of military life, making this poster a standout example of recruiting propaganda from the 1970s. The poster's association with the Household Cavalry adds an extra layer of prestige and appeal, as the regiment is known for its long and storied history, dating back to the 17th century. This poster is a testament to the enduring allure of military service and the promise of a good job, good money, and good times that comes with it.
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