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Poster depicting Dairying in Australia
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Poster depicting Dairying in Australia
Poster for the Empire Marketing Board, depicting Dairying in Australia
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4434387
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10281577
Cattle Dairy Emigrate Emigration Idyllic Marketing Romanticised Dairying
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EDITORS COMMENTS
This poster, created by the Empire Marketing Board in the 1930s, showcases the idyllic scene of dairying in Australia. The image transports us back in time to a picturesque Australian farm, where cattle graze peacefully in lush green pastures, surrounded by rolling hills and clear blue skies. The red-roofed farmhouse in the distance adds a touch of homely charm to the scene. During this era, Australia was actively promoting emigration to boost its population and economy. Posters like this one were used to romanticise the Australian way of life and entice potential immigrants with the promise of a better future. Dairying was a significant industry in Australia, and the image of contented cattle and productive farms was meant to convey the country's fertile land and prosperous farming conditions. The Empire Marketing Board was established in 1926 to promote the marketing of British Empire products and to encourage emigration to the Empire countries. This poster is a testament to the board's efforts to create a positive image of life in the British Empire and to encourage people to emigrate. The poster's historical significance lies in its ability to capture the spirit of the time and to showcase the romanticised vision of life in Australia that was being promoted. The poster's design is simple yet effective, with clean lines, bold colours, and clear typography. The use of natural colours and the absence of any modern technology or machinery adds to the nostalgic feel of the image. Overall, this poster is a fascinating glimpse into the past, offering a romanticised yet accurate portrayal of dairying in Australia during the early 20th century.
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