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Souscrivez a l Emprunt de la Liboeration! Lloyds Bank (Franc
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Souscrivez a l Emprunt de la Liboeration! Lloyds Bank (Franc
Souscrivez a l Emprunt de la Liboeration! Lloyds Bank (France) and National Provincial Bank (France) Limited. A large tank emerging out of a trench onto a battlefield. Date 1918
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Bank Lemprunt Lloyds Provincial Souscrivez
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This evocative poster, titled "Souscrivez a l'Emprunt de la Libération!" (Subscribe to the Liberation Loan!), dates back to 1918 and was produced by both Lloyds Bank (France) and National Provincial Bank (France) Limited. The image depicts a massive tank emerging from a trench on a battlefield, symbolizing the powerful role of the Allied forces in the ongoing fight for freedom and victory during World War I. The poster was a call to action, urging the French public to contribute to the "Emprunt de la Libération," or Liberation Loan, a war bond initiative aimed at raising funds for the ongoing military efforts. The banks played a crucial role in facilitating these loans, providing a means for citizens to support the war effort financially. The poster's design is both dramatic and inspiring, with the tank's emergence from the trench representing the hope and determination of the Allied forces. The use of bold, red text against a stark, black background creates a sense of urgency and importance, while the image of the tank reinforces the power and might of the Allied forces. This poster is an impressive example of the visual propaganda used during World War I to rally support for the war effort and encourage citizens to contribute financially to the cause. Its powerful imagery continues to resonate today, serving as a reminder of the sacrifices made during this pivotal period in history.
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