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Sunlight soap advertisement, WW1
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Sunlight soap advertisement, WW1
The CLEANEST fighter in the World - the British Tommy. Great War advertisement for Sunlight Soap manufactured by Lever Brothers. The advertising copy equates the bodily cleanliness of British fighters with their innate instinct for chivalry and a fair fight. Date: 1915
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Media ID 14414790
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Advertisements Adverts Brothers Clean Cleanliness Jan17 Lever Patriotic Soap Tommies Tommy Washing
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This evocative photograph from 1915 showcases a Sunlight Soap advertisement that pays tribute to the British soldiers, affectionately known as "Tommies," who fought valiantly during the First World War (WW1). The Great War had brought about an unprecedented need for soldiers to maintain their personal hygiene, not just for their own health but also to prevent the spread of diseases in the crowded trenches. The advertisement, manufactured by Lever Brothers, highlights the connection between the cleanliness of British fighters and their innate chivalry and fairness in battle. The tagline "The CLEANEST fighter in the World" proudly proclaims the importance of cleanliness on the battlefield, emphasizing that a soldier who takes care of his body is not only healthier but also a more effective and honorable fighter. The image of a well-groomed British soldier, standing tall and proud, with a bar of Sunlight Soap in hand, symbolizes the patriotic spirit and unwavering determination of the British Army during this pivotal time in history. The advertisement served as a reminder to soldiers that even in the midst of war, maintaining cleanliness was essential for their well-being and the success of their mission. The Sunlight Soap advertisement is a poignant representation of the unique blend of grit, determination, and personal care that characterized the British Tommy during the First World War. This photograph, with its powerful message and historical significance, stands as a testament to the enduring spirit of the soldiers who fought in the Great War and the importance of cleanliness in their daily lives.
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