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Swan Fountpen advert featuring WaC girl, WW1
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Swan Fountpen advert featuring WaC girl, WW1
Advertisement for Swan fountpens featuring a member of the Womens Army Auxiliary Corps writing a letter. Date: 1918
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Media ID 14154918
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Auxiliary Corps Correspondence Fountain Letter Letters Pens Services Swan Waac
EDITORS COMMENTS
This evocative photograph captures the spirit of determination and resilience during the First World War, as a member of the Women's Army Auxiliary Corps (WAAC) focuses intently on writing a letter home. The WAAC, established in 1917, was an essential contribution to the British war effort, with over 70,000 women serving in various roles to support the military. The woman in the image wears the distinctive WAAC uniform, complete with a forage cap and brassard, adding authenticity to the scene. Her serious expression and the pile of letters before her suggest the importance of maintaining communication with loved ones on the front lines. The presence of a Swan fountain pen in her hand adds an intriguing layer to the image. Swan fountain pens, manufactured by the Swan Pen Company, were a popular choice for writing instruments during this era due to their sleek design and smooth writing capabilities. The pen's elegant curves and the woman's uniform create a striking contrast, highlighting the blend of elegance and practicality during this time. The year is 1918, and the end of the war is in sight. This poignant scene serves as a reminder of the crucial role women played in maintaining morale and connections during the war, and the importance of communication in preserving relationships during challenging times. The Swan fountain pen, a symbol of sophistication and precision, became an essential tool for these women as they penned letters filled with love, hope, and encouragement.
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