Thrift stamps. We licked them at the front, you lick them at
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Thrift stamps. We licked them at the front, you lick them at
Thrift stamps. We licked them at the front, you lick them at the back. Poster showing a soldier pointing to German soldiers, on the left, and savings stamps, on the right. Date 1915
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Media ID 7273305
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10601879
EDITORS COMMENTS
A Fascinating Glimpse into the Past: Thrift Stamps of World War I This vintage poster, dated 1915, invites viewers to participate in an intriguing savings campaign. On the left, a determined soldier points towards his comrades, his gaze filled with resolve. On the right, a row of savings stamps, each with a distinctive design, awaits. The intriguing twist? The text below the image instructs, "We licked them at the front, you lick them at the back." This phrase refers to the unique design of these Thrift Stamps. Unlike modern adhesive stamps, these savings stamps required licking both the front and the back to affix them to a savings book. During World War I, governments and organizations around the world employed various methods to encourage citizens to save money and support the war effort. Thrift stamps, also known as War Savings Stamps or Patriotic Savings Stamps, were one such initiative. These stamps, often featuring patriotic or military themes, were sold in sets, and individuals could collect them and affix them to a savings book. Once a set was completed, the book could be redeemed for a premium, such as a war bond or a commemorative item. This poster, with its powerful imagery and intriguing instructions, serves as a testament to the ingenuity and determination of those who came before us. It invites us to reflect on the past and the ways in which communities came together to support a common cause. Today, this poster is not only a beautiful piece of history but also a reminder of the power of collective action and the importance of saving for the future.
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