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WW1 - Encouraging investment in the Commercial Bank of Italy
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WW1 - Encouraging investment in the Commercial Bank of Italy
" Give your shield to Italy" - a WW1-era card encouraging investment in the new 5% Italian loan available through the Commercial Bank of Italy.
circa 1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14382464
© Mary Evans / Grenville Collins Postcard Collection
Archetype Bank Commercial Encouraging Feb16 Fortunino Give Guardian Heavy Investment Lifting Loan Matania Patriotic Personification Protect Protection Protects Shield Weighty
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Give Your Shield to Italy - Invest in the New 5% Italian Loan through the Commercial Bank of Italy
EDITORS COMMENTS
As the first world war raged on in Europe during the winter of 1917, the call to arms extended beyond the battlefield. Patriotism and the desire to support the Italian war effort took on a new form through financial investment. This evocative postcard, part of the Mary Evans / Grenville Collins Postcard Collection from Mary Evans Prints Online, captures the spirit of this unique moment in history. The archetypal figure of a sturdy, determined man, dressed in a trench coat and holding a large, heavy shield, gazes intently towards the viewer. His expression is resolute, his stance unwavering. Above him, the Italian flag flutters proudly in the wind. The title, "Give Your Shield to Italy," is emblazoned across the top of the card, accompanied by the tagline, "Invest in the New 5% Italian Loan through the Commercial Bank of Italy." The image personifies the idea of protection and fortification, as the man's shield represents the financial investment that would help safeguard Italy during the war. The card's design taps into the powerful emotional appeal of patriotism and the collective responsibility to support the war effort. The Commercial Bank of Italy, a prominent financial institution during that era, capitalized on this sentiment by offering a new 5% Italian loan. This investment opportunity provided a tangible way for individuals to contribute to the war effort and support their country, even from a distance. This postcard serves as a poignant reminder of the interconnectedness of war, finance, and national pride during the first world war. It is a powerful visual representation of the collective sacrifices and commitments made by individuals and nations during a time of great upheaval.
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