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WW1 German poster, Der Anker (The Anchor)
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WW1 German poster, Der Anker (The Anchor)
German poster, Der Anker (The Anchor), Society for Life and Pension Insurance, registration office for war loans.
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376154
© Mary Evans Picture Library/Onslow Auctions Limited
Anchor Anchors Finance Financial Fundraising Insurance Khaki Loans Money Office Pension Registration Rope Anker
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EDITORS COMMENTS
This evocative WWI German poster, titled "Der Anker" or "The Anchor," was created by an unknown artist around 1918 for the Society for Life and Pension Insurance's registration office for war loans. The image powerfully conveys the sense of unity and collective responsibility during wartime. The central motif of the poster is an anchor, a symbol of stability and security, which is often associated with the maritime industry and naval power. However, in this context, the anchor takes on a new meaning as a metaphor for the financial support and stability that the Society for Life and Pension Insurance aimed to provide to the German people during the tumultuous times of war. The anchor is depicted against a backdrop of a rough, stormy sea, symbolizing the chaos and uncertainty of the war. The ropes attached to the anchor are held by three figures, each dressed in a different uniform - khaki, brown, and black - representing the various branches of the German military and civilian population. The figures are united in their grip on the ropes, emphasizing the importance of collective action and solidarity in times of crisis. The text at the bottom of the poster reads "Society for Life and Pension Insurance, Registration Office for War Loans," encouraging people to contribute financially to the war effort. The use of simple, bold typography and the high-contrast color palette of black, white, and khaki further emphasizes the urgency and importance of the message. Overall, this powerful and poignant poster reflects the spirit of resilience and determination that characterized the German people during the First World War, as they faced the challenges of war both on the battlefield and at home.
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