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WW1 poster, Bad Form in Dress
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WW1 poster, Bad Form in Dress
WW1 poster, Bad Form in Dress, advocating sensible attitudes to clothing in wartime. Date: 1914-1918
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Media ID 14225500
© Mary Evans Picture Library/Onslow Auctions Limited
Attitudes Economical Economy Extravagance Extravagant Lettering Persuade Persuasion Practical Utility Utilitarian
EDITORS COMMENTS
Bad Form in Dress - A Plea for Simple and Practical Clothes in War Time Date: 1914-1918 This evocative World War I poster, titled "Bad Form in Dress," is a powerful reminder of the societal expectations and attitudes towards clothing during wartime. The poster, produced between 1914 and 1918, was designed to persuade individuals to adopt sensible and practical clothing choices, rather than indulging in extravagant and luxurious attire. The image features a woman in an elegant, yet impractical, blue dress adorned with intricate lace and frills. The text in bold, black lettering reads, "Bad Form in Dress," with the words "Extravagance," "Luxury," and "Impracticable" listed below. The woman's disapproving gaze is directed towards the viewer, as if to say, "Is this the image you want to project during a time of war?" The poster's message was intended to resonate with the public, as the economic realities of war necessitated a shift towards more utilitarian and economical clothing choices. The use of the word "form" in the title is significant, as it refers not only to the shape of the clothing but also to social norms and behavior. The poster served as a reminder that individuals had a responsibility to contribute to the war effort in any way they could, including through their clothing choices. The "Bad Form in Dress" poster is a fascinating historical artifact that offers insights into the societal values and attitudes towards clothing during wartime. It serves as a reminder of the sacrifices and adaptations required during times of conflict and the power of persuasive messaging to shape individual behavior.
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