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WW2 Poster -- ATS Carry The Messages
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WW2 Poster -- ATS Carry The Messages
ATS Carry The Messages. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph by Beverley Pick, published by HMSO. Date: 1940
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Media ID 14160409
© The National Army Museum / Mary Evans Picture Library
Auxiliary Beverley Carry Goggles Hmso Important Join Mail Messages Messenger Motorbike Motorcycle Office Photolithograph Pick Recruiting Recruitment Responsibility Responsible Role Stationery Territorial Delivery Mailbag
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EDITORS COMMENTS
This vibrant and evocative WW2 poster, titled "ATS Carry The Messages," was published by the UK's HMSO (His Majesty's Stationery Office) in 1940, during the early days of World War II. Designed by the talented artist Beverley Pick, this colour photolithograph was part of a larger recruitment campaign for the Auxiliary Territorial Service (ATS), which was the women's branch of the British Army during the war. The image features a determined and focused woman in a red beret and blue blouse, wearing goggles and holding a mailbag over her shoulder. She is perched on the seat of a motorbike, ready to set off on her important mission as a messenger for the ATS. The bold, contrasting colours and dynamic composition effectively convey the sense of urgency and responsibility required for this role. The tagline "Join the ATS - Carry the Messages" encourages women to take on this crucial task, which was essential for the war effort as it allowed men to be deployed to the front lines. The ATS played a vital role in supporting the military by performing various tasks, including driving vehicles, operating switchboards, and delivering messages. This iconic poster is a testament to the significant contributions made by women during the war and serves as an important reminder of the historical significance of the ATS. The image has been carefully preserved and is now available as a print, allowing us to appreciate the artistry and symbolism of this powerful recruitment tool from the 1940s.
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