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WW2 Poster -- ATS recruitment
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WW2 Poster -- ATS recruitment
Enquire about service in the ATS at... Recruitment poster, Auxiliary Territorial Service. Colour photolithograph, artist unknown, published by HMSO. Date: 1940
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Media ID 14160381
© The National Army Museum / Mary Evans Picture Library
Auxiliary Hmso Office Photolithograph Recruiting Recruitment Stationery Territorial Enquire
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This striking WW2 poster, titled "ATS Recruitment: Enquire about service in the ATS at..." is a vibrant and compelling call to action for women to join the Auxiliary Territorial Service (ATS) during World War II. The color photolithograph, published by the UK's HM Stationery Office (HMSO) in 1940, features a determined and confident woman in uniform, her gaze fixed on the viewer with a sense of purpose and resolve. The ATS was an essential part of the British military effort during the war, providing vital support services to the armed forces. The poster's design is simple yet effective, with bold text and a clear message that encourages potential recruits to "enquire about service" in the ATS. The use of the color red adds a sense of urgency and importance to the call to action. The artist behind this powerful image remains unknown, but their work effectively conveys the spirit of the times and the vital role that women played in the war effort. The poster is a fascinating glimpse into the past, offering a window into the history of the 1940s and the unique challenges and opportunities of the wartime era. It is a reminder of the sacrifices and contributions made by women during World War II and the important role that the ATS played in supporting the British military effort. This poster is a valuable historical artifact, and a testament to the courage and determination of the women who answered the call to serve.
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